Our packages range from $1,000 personal sponsors to premier. This is why: Keeping that in mind, if it comes down to a price negotiation, your first instinct should be to try to increase sponsorship than dropping your sponsorship price. Present the benefits you offer clearly and simply. Since road racing doesnt have a huge fanbase or mainstream media following, you need to show how you will do the legwork and get the sponsors name/product in front of possible customers. You're the solution to their problems pitch yourself that way, rather than presenting your favorite things about yourself and some special award you got hoping they bite. putting on races, come join our race directors Facebook group, So, this section must clearly answer the sponsors potential question which is What is in it for me? If the potential sponsor is satisfied with the answer to this question, it is highly likely that it will agree to the sponsorship. If youve followed the steps above, you should know: Plenty about the business to personalise your pitch. A short biography about you. You might be getting involved in discussions on LinkedIn. @JP)^~")x&d=AALKTbh;}R3qbf>T;T9+x~_e]p5|
.FH+&. Here are the steps to follow to earn a motorsports sponsorship: Choose a target sponsor company that's affiliated with motorsports or has sponsored motorsports organizations in the past Determine your most worthy assets and put them on a valuation list Work on your sponsorship package and sponsorship proposal Meet with the sponsor to discuss ideas ]Ak#5MI/:qY'OTf{yU -OFyb8 h
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There are plenty of great articles, podcasts, and books directly pertaining to creating a good sponsorship proposal. Where can I find sponsorship opportunities? Start to search for similar businesses that might be a better fit (based on size/locality/product etc.). Fast shipping, quality parts. A picture of you in your race suit. We are currently pursing sponsorship for the upcoming race season, and we can create a package to suit your. The cover letter, in this context, includes your introduction, the purpose of the sponsorship proposal, the nature or type of the event (for which sponsorship is required), etc. This high quality transparent png images is totally free on PNGkit. 0000054763 00000 n
Podcast 036: How to Have Fun With Your Content, Podcast 001: The importance of a strong brand, Video How to find a hook to attract sponsors. Dont let imposter syndrome get the best of you. There are generally two schools of thought in approaching sponsors: In our opinion, you should be doing the former. Check out our insightfully designed Sprint Car Racing Event Sponsorship Proposal that details the Companys events, drivers profiles, and sponsorship levels. Tell us about it. No matter what you do, try and bring consistency into all elements of this process. A racing sponsorship proposal is much like sports proposal but the template should be somewhat racing oriented and it must highlights racing as primary facet of the proposal. stream When writing your sponsorship proposal, you have to tell your sponsor what kind of event you are planning. Think about those reasons you stand out. There is occasional TV coverage, but it isnt major. Dear Sponsor Man, Can you sponsor me? Simply putting a name out doesnt always mean it will come back as added revenue for a company. Paramount Primary. How invested will they be in the sponsorship's success. This might shift and change over the years, and thats fine, but at its core, its about how you present yourself to your audience and sponsors. If youd like to see examples of the pages in the Racing Mentor sponsorship proposal template, take a look here. The racing team approaches a mid to high scale business organization asking them for sponsorship. 4+ Racing Sponsorship Proposal Samples 1. Its important at this step in the sponsorship process to think about your niche just as you would if you were a business. And the best person is always the decision maker: the person who has an interest in what you have to say and the authority to make things happen. These can include: Ok - so you have a good understanding of what you have to offer. However you decide to build relationships with decision-makers, the goal is to warm them up to your pitch because a warm lead is so much easier to land! There are plenty of people (often very young) who show up with that intent. Consider what will be most impressive to the types of sponsors you want to target. From NASCAR, to Club Racing, to go-karting. Dont feel like you need to include a shiny proposal document in the first instance. The organization aims to organize events such as auto motor racing, harness racing, slots . No Money Motorsports, Top 15 First Track Day FAQs All you need to know in order to get yourself driving on a race track. Do people regularly gravitate towards you for some reason or other? The following facts are established in the pleadings, deposition testimony, and exhibits offered by the parties. Why is it better than everyone else's? Research the sponsor you are targeting. He's collected 60 race wins as well as the 2014 championship. However, there's a few things you could do to maximize the chances that your sponsorship remains relevant and you stay at the front of your sponsor's sponsorship queue: Getting sponsorship for your event is a daunting task. A fictional manufacturing company has contracted a student design team to develop a small Formula-style race car. 68 11
Getting sponsorship in motorsport requires dedication but a lot of drivers are still doing the same things that once worked and now dont. I could not find the sports car of my dreams anywhere. A sponsorship proposal is an official document that an individual or a business presents to another individual or business, in order to request or seek sponsorship from them. endobj the Comrades Marathon or NYC Marathon pages, or an interest, such as "5k running", and note the demographics of people in that audience. Steps. There are often so many reasons you shouldnt push forward with your sponsorship goals and its so much harder to keep going than it is to quit. No Money Motorsports, Ultimate Spec Miata Handbook for BUDGET racers No Money Motorsports. The target marketing group for the race car is the non-professional weekend autocross racer. Are you looking at club racing as a stepping stone to Going Pro? Faith Motorsports takes great pride in making sure each sponsor's expectations are greatly exceeded. If you know a business has the goal of selling more through social media without using ads then your proposal absolutely needs to address how you might help with this. In return, the racer gives the organization publicity and extras, such as personal appearances. Even at the pro level, the work, luck, and talent required to make a career is astronomical. Sponsorship Proposal For . Sponsorship Proposal. 2011 team racing sponsorship proposal our desire.
i !16QRs"ASTaq2B#$345CDbrt To be clear; for every dollar they give you, they want(need?) Anheuser-Busch is one of the core NASCAR sponsors, aside from their sponsorship of Stewart-Haas Racing. All sponsors are encouraged to attend racing events. It will not offset all your costs for an entire weekend, but they can go a long way to lowering your expenses. In cases where you've researched the sponsor yourself, identifying who that decision maker may be will not always be easy, but there's a few clues on where to look: In any case, do your research well (on the company website, LinkedIn or by searching Google for names on past company press releases etc), because once you reach out to someone, you are pretty much committed to talking to them unless they themselves point you to someone else. If you are a driver seriously seeking sponsorship, take the time to read some of these so you can come out of the gate strong. Essentially, Contingency Sponsors have already agreed to support a racing series. Go to download 1341x1757, Sponsorship Levels Very Sponsorship Proposal Format - Sponsorship Package Template PNG image now. In your racing sponsorship proposal sample, you can also suggest and communicate suitable marketing tactics and strategies to the potential sponsor. Its so much easier to close a sale with someone youve already built a rapport with. Most reputable sponsors want to see a return on their investment, so it is of paramount importance to write a detailed race car sponsorship proposal. Weve also included page references for the Get Paid to Race book (currently only available as an ebook). If you can't use either of these for whatever reason, the next best thing would be to use Facebook's Audience Insights tool. This proposal contains proprietary and confidential information of EVSR and Entropy Racing . People love to talk about themselves so ask questions and chat about them. Sponsorship fee For the term of this Agreement, the Sponsor shall pay the Racing Team a sponsorship fee of ($ amount), payable in full by (date) or in installments. Your personal brand is the thing that your fans will get behind but its also the thing that will show how you stand out over other drivers too. Instagram is a powerful platform for building a following and promoting your racing brand. When he would ask them what their plan was to earn him enough business to offset his costs, they were often dumbfounded or would reply, frustrated, that theyll obviously display his stickers! Is your audience someone who will actually buy their product? 3. Consider checking out Oval Track racing. If youre looking to higher-end businesses for sponsorship, consider hiring a designer to produce a proposal that will fit both yours and the businesss brands and include exciting content like mock-ups. As a racing driver you are focused, talented and ambitious in something you love to do . We would like to pick up sponsors for our US Legends race car. After all, they're after your event as much as you're after their sponsorship! Approach the deal as a win-win for both sides. If you check out Crapcan, Club, and even Entry-Pro there generally arent anyone in the stands that arent family, friends, or crew. Enhance their brand's image? Ask yourself these questions to see if a proposal template is right for you or if you should have a crack at creating your own. In short, have a solid plan (a sponsorship proposal) for how you will BOTH benefit from any sort of partnership. Here's what your proposal should include: A really easy way to extract demographics information for your audience it to use your website's Google Analytics data or Facebook's Page Insights for your Facebook page. Connor Carrell Racing 7757 Cedar Glen Way Middletown Ohio 45042 Tax ID: 85-1748074 CCR Sponsorship Proposal Form Please Remit Payment to: Connor Carrell Racing 7757 Cedar Glen Way More >> 1 Year; $200.00: 3: 210901: Connor Carrell . Some of the more common types of sponsorship are: Cash sponsorship: Fairly straightforward - you make your assets available to the sponsor in exchange for cash. Podcast 043: How to find and understand sponsor goals, Podcast 026: How to Tell if a Sponsor has Budget to Work With You, Podcast 009: How to Craft a Winning Subject Line. Head Start is our industry podcast, delivering in-depth content on anything cool happening in the Everyone from the outside thinks that everyone racing cars has sponsors. xref
Building relationships is an often-overlooked part of the sponsorship process because so many drivers are eager to move things along too quickly. Assess whether what you can offer will help them reach their goals in a broad sense. ?be$I&!=~DJ)*]]GVw(La(
YK1s4Vt/z=Q1endstream Increase sales? Team Racing Sponsorship Proposal Our desire . You may even supply sponsors an opportunity to place their name and logo in your racing uniform or helmet. Posted on January 12, 2023 by admin. Our very own Frank Galusha sits down with accomplished sprint car racer, McKenna Haase, as she explains best practices for sponsorship marketing presentation. Sign it in a few clicks. If you have any comments or suggestions for improving our race sponsorship guide, we'd love to hear them. You now have to deliver on your sponsor's expectations and, if possible, exceed them. Yet you can derive nearly all the same benefits. Every survey ever conducted of race directors points to finding and securing race sponsors as their #1 headache. Tallulah Philange has worked as a journalist since 2003. It is a sales document designed to persuade and convince that prospective sponsor why they should invest in their event, initiative, fundraiser, or program. Get involved in relevant discussions around motorsport and your niche. One of the biggest mistakes drivers make is getting too lost in their own heads. The more relationships you can build in your chosen niche, the more people youll have to approach for sponsorship or introductions. 0000051603 00000 n
Valvoline has been there for as long as people have been racing cars. Racing Team Sponsorship Proposal verrazanobikes.com Details File Format PDF Size: 31 KB Download 3. 02. In the same way, youd be working hard on the track and looking for consistency from lap to lap, this applies to your approach to sponsorship for motorsport too. How to Write a Sponsorship Letter. Dont expect to be sponsored for long. Go more into depth with your research to get a sense of their specific goals. But these features dont work alone. The term influencer is relatively new, but the concept has been around for advertisers for a long time. Being a part of racing brings great value, and Supporting Sponsorships are a great way to dip a toe in the water of racing without too much risk. This is because every racing team has its own sponsor and that sponsors logo and name are mentioned on everything from the drivers racing kit to cars to the staff uniform, etc. Racing is an expensive sport that requires investment and sponsorship. But there are two big things that help you find success. Drag racing is a sport that needs a lot of money to support it. %PDF-1.3 1. Simple One Page Lease AgreementA Lease Agreement is a contract between a landlord and the . Racers and sanctioning bodies are using new ways to find sponsorship dollars in 2020. How will the person opposite you stand to gain from the sponsorship? If you already have a good handle on the different pages/slides youll include and just need help on the design, then a free template will help you get a professional feel without needing to hire a designer. Were out here racing for not much more than a few bucks in contingency prizes and a cool plastic trophy. Paying fans bring attention for sponsors and even prize money (Also something conspicuously absent from club racing). This is by far the most useful and engaging type of proposal and the kind the template will help you create. If you want to run in one of the very few racing series that do get sponsors and prize money? What makes you stand out over other racing drivers. I believe that sponsorship of race teams is important and necessary to the continuation of the sport. Click on the fillable fields and add the required data. Take notes. "What does my event have to offer to potential sponsors?". Whether its fitness, cooking, football, modern art, or something else, itll open up so many opportunities for you. Is your account popular How many Thousands of followers do you have? Race Directors Hub. Racing is an expensive sport that requires investment and sponsorship. So fo ahead, drop them in the comments section below. This all comes down to value. Your sponsors would base their decision on how you're going to help them in exchange for their support. But I wouldnt rely on these to fund your racing career, there are better ways to find sponsorship. Expect serious, cutthroat competition with the higher stakes. :Us&4h[W)0PrysM~;Dy,GLZpb>fJ#u\:rV.BPsGG2 &11f'QO)KA4WO6ORej[d\KxgsugUucdM* C6bOG'+$(}>g$7fcT-?%tLRO7&J|t4hQ+h;M>>+/~ . The appeal of any asset you offer will depend on a number of things, including the sponsor's objectives, line of business, business cycle and their ability to activate those assets. Faith Motorsports takes great pride in making sure each sponsor's expectations are greatly exceeded. % The concept behind FORMULA SAE: A fictional manufacturing company has contracted a student design team to develop a. small Formula-style race car. <> Some of the more common types of sponsorship are: What sponsors look for in any sponsorship is a good return on their investment of time, funds and other resources - what is commonly known as the sponsorship ROI. Dear Sponsor Man, I e-mailed you yesterday but did not get anything back. Im not saying that lucrative club racing sponsorships are unheard of, but if you ask the random driver with a business name on their car, they typically arent taking a huge check to have the name on their car. The template proposal sponsorship comes in A4 and US Letter size. Whatever your niche is, theres probably a story behind it and this is something you need to start pushing in the press. When you need Racing Sponsorship Agreement, don't accept anything less than the USlegal brand. Some features will have numerous benefits. Now that weve taken the air out of the Free money sails want to read up on some other ways to participate in Track Days and Racing? About Blog Sponsorship Contact Site Map If you are interested in receiving product sponsorship, please mail your resume, including your background, special accomplishments both on and off the track and your racing schedule, along with all contact information (address, phone, email address) to: K1 RaceGear Attn: Sponsor Nationally Televised. A section about the car your drive. Step 2: Write a two to three paragraph of your opportunity. 0000000016 00000 n
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%%#(((((#,0000,7;;;7;;;;;;;;;; " In fact, all the hard work of renewing a sponsorship deal is done during the race season when youre carrying out your work. This sponsorship proposal also highlights information about driver profiles and the schedule calendar of drag car racing events. While it contains loads of feedback to help you create a proposal that gets you noticed, its actually designed to guide you through the process of positioning yourself in a way thats desirable. Consistency is all about keeping going. Think about the problem you will help solve and the goals youll help reach. . The sponsor's eager and you know exactly what they're after. And you can use it to find sponsors for your event through our Sponsor Finder tool. So make it count. . Time and time again on this blog I repeat the famous quote: The best way to make a small fortune in racing is to start with a big one. There just arent many any ways to compete in this hobby and make money while doing so. The same goes for most forms of Motorsports, whether its Drag Racing, Oval Track, Autocross, etc. If you'd like to see examples of the pages in the Racing Mentor sponsorship proposal template, take a look . But remember, a great proposal is about so much more than an attractive design. 0000000839 00000 n
Proposal for auto racing sponsorship by moorespeed race engineering 2131 theo drive austin texas, 78723 512.474.7223 www.moorespeed.com. This means trying to figure out: Listen. Your proposal must show depth and that you took the time to understand each sponsor. $ 15K . This style of sponsorship is much more focused on being able to help the team, and to have the right to use images throughout the year in a brand's other marketing efforts. Once you have identified suitable organizations to target, you need to find the best person to contact within the organization to discuss your sponsorship proposal. Following Up Your Sponsorship Proposal; Motorsport Sponsorship Guide Finding sponsors and making it to a racing grid year on year, or for the first time, can be a very daunting prospect and is more important than simply offering logos on your livery design. Announcement [Event.Name] (Event.Date) (Event.Location) The prototype race car is to be evaluated for its potential . This needs to be the starting point in your sponsorship strategy. Gather the history of your racing career or racing team. You might be operating in a specific niche (see below for more details) or area. If they have paid for these or similar sponsorship benefits in the past, the ball is on their court to argue why the same terms won't work this year round. Partnership is the key word here, treat it as a partnership, not a sponsorship. You need to think about why a business would spend money to sponsor you. You might be operating in a specific niche (see below for more details) or area. Consider trade magazines, local newspapers, and blogs too. In short, have a solid plan (a sponsorship proposal) for how you will BOTH benefit from any sort of partnership. 1. Without primetime TV coverage, how will people see your sponsors name/product? I will put your sticker on my car and get you 1,000 more fans all wanting your stuff, all you have to do is give me some free products. If your sponsor just agrees to all the terms in your proposal, including price, there's nothing more to do than send them a sponsorship letter or agreement for them to sign (always document the terms of your final agreement to avoid misunderstandings and awkward conversations down the line). When I was doing a lot of commissioned artwork, I gave some discounted drawings as sponsorships on promises of displaying at car shows, handing out business cards, spreading the word, etc. There are so many businesses with sponsorship programmes. Sponsorship is a commercial arrangement, meaning both parties are in it for some form of commercial gain - direct on indirect. Edit your sponsorship agreement team online. Step 3: Give a detailed overview of the audience, markets and overall media reach of the event. Write down all important facts, such as the biographies of the racers and the team's success rate. The heart of your proposal lies in what you have for them. Do not plead. If you stand out and can provide value, its going to be so much easier to get sponsorship for motorsport. Racing Sponsorship Proposal Template Details File Format MS Word Google Docs Pages Download 2. Also, make sure you treat these sponsors right to keep them on board with sponsorship: Run their products and post your appreciation when you win. Look through the instructions to learn which data you must give. Use your market research data to request a feasible amount. The objectives for your first contact with potential sponsors are to (1) come across as a credible partner and (2) secure a follow-up meeting or call. Building relationships can take a number of different forms: You might be going to networking events to build relationships with local business owners. It takes only a couple of minutes. The kind a marketing agency might present to a client they want to get on board. When it comes to drafting your proposal, you can use either a presentation or document format. Just dont think that simply having a few thousand followers means youre prime sponsorship material, expect to work prove that value and work at it. Therefore, it is perfect that you simply find contacts with the product, communication, business improvement, sponsorships, marketing, and the model. Organize the proposal in sections. Another element of finding and securing sponsors is building a strong network. but you surely wont be walking away with a heavier wallet. From working with world-class drivers to developing a motor oil specifically for the high-revving speeds and long run times of racing engines, where there is racing, there is Valvoline. Mindset Performance Coach Craig Muirhead looks at the advantages of flow-state thinking for drivers and riders. Club racing (SCCA, NASA, Licensed Enduro series, etc) is considered the Entry Tier. Consider yourself as a marketing agency pitching to a business. Treat the race car sponsorship proposal as a business transaction. This clean sponsorship proposal design fits all kinds of projects. It does not mean that it must include false claims or misleading information. Our team becomes an extension of the marketing department of our sponsoring corporations or . Expect to promise a specific number of race appearances, shows, online presence, blog posts, etc. Many people think sponsorship is easy: Company A writes you a big check for the honor of putting their sticker on your car because you won a race or two. These are usually negotiated by the club themselves, not the individual so consider them Free on your own legwork side. Take a look at this blog post for an updated list. 0000002058 00000 n
Proposal for Auto Racing Sponsorship by Moorespeed Race Engineering 2131 Theo Drive Austin Texas, 78723 512.474.7223 www.moorespeed.com. To do this create content that gets people asking questions, create challenges that get people working towards a goal, or host events that gather your community in one place. Always be thinking of ways to reach new people. You need to show up to a potential sponsor with a persuasive, well thought out plan. Approach the deal as a win-win for both sides. This is where you get to make a first impression and also stand out from a sea of sponsorship demands that end up in the trash bin. If you dont, it might be worth working with a designer to create this as they work on your proposal. If theyre not quite right, ask yourself why. If, on the other hand, this is your first year working with the sponsor, focus on execution and delivery, not on trying to squeeze the most out of your sponsorship. Are your posts in line with the companys current message? It's now time to decide whom to approach and how to get them interested in sponsoring your race. Making sure the right type of information is included though does matter. Agree 16.59%. Moreover, you will further get an idea about what a racing sponsorship proposal is and how to create one. Post on social media consistently, send out pitches on a regular basis, and do your follow-ups once a week. Sponsorship can come in a number of flavors, depending on the form of contributions the sponsor makes to the race. Since you are racing for the fun and bragging rights, you arent usually considering wrecking competitors to get by. Although you've come a long way its still easy to get undone at this stage by the two cardinal sins of sponsor-seeking: Yes, copying your last sponsorship proposal and editing your sponsor's name and company details is tempting - it will definitely save you a lot of time. Youll get rejections, and youll hit bumps in the road but if you put in the time, the successes will come. You are so much more than a racing driver so think about your interests and skills outside of motorsport. Keep your eyes peeled as you go about your day-to-day life too, you never know what businesses you might come across that could be potential racing sponsors. Racing Team Sponsorship Proposal Form sbusolarracing.com Details File Format PDF Size: 915 KB Download 4. 2. Download this 100 percentage editable presentation and get access to our highly . Automotive Racing Sponsorship Proposal oecm.ca Details File Format PDF Size: 349 KB Download 4. . Text of Pravega Racing Sponsorship Proposal. To make that happen, you need your initial reach-out to be as concise and to the point as possible. This figure represents what a sponsor would cover in an ideal situation, although you will likely need more than one sponsorship to cover the total. I spent some time working for a good friend in his race shop. When you want to approach an organization to sponsor you for a racing event, you must present them with a professional racing sponsorship proposal. If you want to succeed you need to carefully pick your opportunities, because the investment that will be required in putting together a winning sponsorship proposal and converting sponsors will be considerable. *} Be sure to target each proposal to the specific potential sponsor. How to write a press release for your racing, Podcast 044: How to Write a Press Release, Podcast 028: How to Write Engaging Email Newsletters, Podcast 008: How to Use Instagram for Maximum Engagement, Podcast 007: Why Drivers Should Focus on PR, Video How to get press coverage using Twitter. There are plenty of great articles, podcasts, and books directly pertaining to creating a good. This is the part that actually attracts your potential sponsor. How do I write a sponsorship proposal? Race Car Sponsorship Proposal Template. Argument template relies upon theory and the author's experience teaching this talent. The term influencer is relatively new, but the concept has been around for advertisers for a long time. Once you have a list of what youll offer, think about the benefit of each the direct impact that thing will have on the business and its goals. However, getting more followers on Instagram can be challenging, especially with so much competition out there. 1. Make sure to stay in touch with your sponsor throughout the season, even when youre not actively working on something for them.